DDB Group Singapore and National Library Board Unveil Limited Edition Book Bags

The annual LampPost project, a recycling initiative of DDB Group Singapore (“DDB”), returns in 2022 to launch a limited-edition reusable book bag.

Made from recycled National Day 2021 banners and flags, each schoolbag is sewn by less-privileged Singaporeans from the SOWERS project of the Sembawang Family Service Center (“SFSC”) which aims to empower people from disadvantaged backgrounds by providing skills and offering them an avenue to earn additional income. Proceeds from the sale will be donated to the National Library Board’s (“NLB”) kidsREAD program.

To encourage reading and learning, each binder is labeled with a QR code that leads to a list of curated NLB e-resources related to Singapore and its National Day celebrations.

Since its launch in 2017, The LampPost Project has breathed new life into National Day banners and flags by creating commemorative tote bags and other merchandise to benefit nonprofits and mobilizing national support. Singaporeans and local business leaders.

The limited-edition book bags will be available online via Lamppoststyle.com and priced at $28 each.

As this project promotes sustainability, delivery options will not be available as part of efforts to reduce carbon footprint. Bags of purchased books must be picked up at the Jurong Regional Library (JRL), 12:00 p.m. to 8:00 p.m. on August 6 and 7, 2022. A loan promotion will also be offered during collection at the JRL; the first 50 borrowers of a book or e-book from the Singapore collection will receive a limited edition bookmark made from the same NDP 2021 banners.

“The LampPost project is something we look forward to every year. For us, there’s no better way to show our pride by giving back to the community while adding purpose to these beautiful designs,” said Sharon Goh, Creative Director and Co-Founder of LampPost Project. “We are incredibly fortunate to be able to lend our support to this incredible cause and to partner with community stalwarts like NLB.”

“DDB’s contribution to this year’s LampPost Project benefits will benefit many children through NLB’s kidsREAD program to cultivate their love of reading. Additionally, those who purchase the bag of books will also be able to easily access NLB’s e-resources through the QR code they contain. It’s one of the many ways we reach our customers where they are through our nodes in everyday spaces. We will continue to work with like-minded partners to create a transparent and omnichannel learning marketplace as part of our LAB25 (Libraries & Archives Blueprint 2025) vision,” said Mr. Wan Wee Pin, Division Director planning and development of NLB.

The recycling project would not have been possible without the generous support of the NDP21 Committee, NDP21 Infrastructure and Decoration Committee Secretariat Joel Tan, Chief Illustrator Lee Xin Li, and production house AllMaster.

To learn more about the LampPost project, go here.

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